Making a payrolling company feel vibrant & youthful
Tentoo is a vibrant, youthful company that deals a lot with creative professionals, but they felt that this wasn't reflected by their visual language and communication.
This is why their new identity leans heavily on a bright palette, playful patterns and bold typography.
Tentoo offers services for individuals as well as companies. Since these require a very different communication style, the visuals style should reflect this as well.
When addressing businesses, the two warm colors are left out of the palette, creating a cooler and more serious appearance, without losing the main characteristics of the brand.
This project was done for KLEIN.