Joker playing cards
Giving playing cards a classic yet fresh feeling
The Joker playing cards needed a radical rebrand in order to invoke a classic feeling of playing cards, which lacked in the previous design. Because the new design matches the target audience a lot better, sales went up significantly.
(Above) An earlier state of the final logo.
(Above) Old design vs. new; a radical change.
(Above) The pattern subtly refers to the ambiguity of the joker character.